Welcome to the Larkspur Sentinel’s advertising page!
We’re a friendly, community-focused local newspaper serving Larkspur and the neighboring Douglas County and Tri-Lakes area. Our readers are your neighbors – engaged community members who trust the Sentinel for hometown news. Here’s a quick look at our audience reach and our community demographics to show how partnering with us can benefit your local business.
Our Reach at a Glance
- Website Traffic: Our website attracts hundreds of unique visitors each month, generating roughly 1,200 – 1,600 page views monthly. This steady web traffic means your ad can reach a broad online audience of local readers
- Email Subscribers: We currently have 700+ email subscribers (and growing!) with exceptionally high engagement – open rates often 65-75% per issue. Our subscribers are eager readers who consistently open and read the Sentinel, so your emailed ads get seen by a very receptive audience.
- Social Media Followers: The Larkspur Sentinel’s Facebook page has over 600 followers (local residents and group members), and you bet that number is climbing! We will be sharing our stories and local community happenings in online forums, extending your business’s reach through community networks in our local region.
- Printed Circulation: The Larkspur Sentinel is working hard to circulate our publication back into print this year. With the help of local businesses like yours, our publication will reach many more readers, and our community and your business will continue to grow and flourish.
Publication and Circulation:
Larkspur, Douglas County & Tri-Lakes Community Snapshot: Our readership isn’t just numbers – it’s real families and neighbors in Larkspur and the surrounding towns. Here’s a snapshot of the communities we reach:
- Larkspur (ZIP 80118): Approximately 6,000 residents in the greater Larkspur area. The median household income is about $153,000, well above the national average, and median home values are around $825,000, reflecting the affluent nature of our area. Larkspur’s locals are community-oriented (from Perry Park to Sage Port – check out the neighborhood map here, and they value hometown connections. We currently print 200-300 copies a month, distribute the digital version to our 1,500 and growing digital subscribers, and have it available year-round online
- Our Extended Readership Areas
- Castle Rock – Located just north of Larkspur, Castle Rock is home to approximately 76,000 residents and remains one of the fastest-growing communities in Douglas County. The median household income is around $143,000, and median home values average $620,000. With a vibrant downtown, family-friendly neighborhoods, and a strong sense of civic engagement, Castle Rock residents are active in local initiatives and regional news. Many look to the Larkspur Sentinel to stay informed about neighboring communities and events throughout southern Douglas County.
Castle Pines Just above Castle Rock sits Castle Pines, an affluent and highly sought-after residential community of roughly 12,500 residents. The median household income is approximately $190,000, and home values average $825,000. Known for its natural beauty, open spaces, and strong schools, Castle Pines attracts professionals and families who value both privacy and connection. Many residents enjoy visiting Larkspur for its small-town charm, local dining, and community gatherings, making this area an integral part of the Sentinel’s broader readership network.
- Palmer Lake: A smaller town of around 2,500 residents, Palmer Lake boasts a median household income of about $123,000. Median home values are roughly $450,000–$500,000 in this cozy community. Palmer Lake shares that small-town charm and high engagement – many readers there trust the Sentinel as a reliable local voice for the whole Tri-Lakes region.
- Monument: About 13,000 residents in Monument, with a median household income of roughly $115,000. Home prices here typically range in the mid-to-upper six figures. Monument is a growing town, and its families often look to the Larkspur Sentinel for regional news and local happenings, deepening our reach beyond Larkspur!
Published digitally monthly (except in January); returning to print in 2025, the paper will be distributed throughout the 80118 zip code, Douglas County and surrounding tri-lakes communities. Print-ready PDFs are due by the 20th of the month before publication. Please let us know if special accommodations or assistance is needed, and we will do our best to accommodate!
Mechanics:
Please submit ads in PDF format. To ensure the best print quality, avoid using rich black and make sure your ad matches the dimensions listed below. No crop marks or bleeds, please. Some ads may be outlined with a thin one-point border. We reserve the right to modify size and resolution for optimal printing and placement.
Deadlines:
Print-ready pdfs are due by the 20th of the month prior to publication. Please let us know if special accommodations or assistance is needed, and we will do our best to accommodate.
ADVERTISING RATES – 2026 (Pricing is for Camera-Ready Art)
- Full Page Ad: ($6.875″ x 9.375″) — $300.00
- Half Page Ad (Horizontal): ($6.875″ x 4.625″) — $150.00
- Half Page Ad (Vertical): ($3.375″ x 9.375″) — $150.00
- Quarter Page Ad: ($3.375″ x 4.625″) — $75.00
- Business Card (Scan only): — $60.00
- Classified: (130 characters max) — $20.00
- Nonprofits: — Complimentary
Specialty Pricing and Community Engagement:
Ad space is available at no cost to nonprofit organizations serving the Larkspur area and surrounding communities.
Ready to submit an ad or wish to be a community sponsor? Email us at larkspursentinelAM@gmail.com with your ready-to-print ad and preferred size. We will contact you to get you all set up.
Small businesses are an important part of our community, and we welcome annual advertisers and returning participants with rate considerations designed to support consistent local engagement. We encourage all of our local neighboring business owners who are interested to get in touch!